Omega withdraws 007 DeVille ad 
by Dell Deaton
 

 

February 7, 2006
12:07pm on my Seamaster 2254.50

Omega drops DeVille from its 007 watch line

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"Watch Selection James Bond" undergoes significant redo in last 12 hours

Photo: Dell Deaton at the debrief station in the "Bond, James Bond" exhibit, The Henry Ford, 1993After discovering the curious — and blatantly different — DeVille 4832.51.31 model watch edition to its "Watch Selection James Bond" page, I inquired directly to Omega Sa, Bienne, Switzerland, on January 5, 2006, to find out more about this watch they were promoting. (See first screen shot, left and just below here: Even at this scale, the DeVille stands out as markedly different from the watches.)

Image: Screen shot of Omega SA "Watch Selection James Bond," 2/6/06After all, I'm not just a James Bond fan: I'm a proud owner of more than one Omega watch!

Back and forth went the eMails, with specific references in most cases to the Omega 4832.51.31 DeVille advertised on their website. Their advertising never changed. They continued to represent this DeVille as part of the James Bond line. By last Thursday at 11:05am (on my SeMPC 2254.50), I was in communication with 5 Omega officials, by name, regarding the new James Bond watch. And that night, as you may recall, mi6.co.uk/ hit the Internet in a big way with my observations.

My eMail flooded here, and I tried to keep folks updated via Forums on both the Bond and watch aficionado sites. As you can imagine, there was a fair share of "it can't be!" responses. But, in the wake of this growing visibility, Omega was standing behind the 4832.51.31 DeVille in continuing to label it a Bond watch.

More than a month had passed and the watch was still there.

So I observed this fact on mi6.co.uk/ some time after midnight (less than 12 hours ago). Among other things, I asked, If it's not a James Bond watch, do you think any lawyer with a voice in this would have let them continue to represent it as such for more than a month? And, at that, for the last four days — after it became less than a handful of references to "James Bond" + "Omega" on the Google News search?

Image: Screen shot of Omega SA "Watch Selection James Bond" page, 2/7/05And then— by 8:30am (on my SeMPC 2254.50, when I checked the Omega SA site, it's "Watch Selection James Bond" page had changed. The 4832.51.31 DeVille was gone. (See second screen shot, left.)

So, now we know for certain that Omega officials have consciously and specifically reviewed what they are now representing as "Watch Selection James Bond" entries. Removed what has never been worn by 007 in a film. And what remains must be the Real McCoy, right? (See third screen shot, left and just below here.)

Image: Screen shot of Omega SA "Seamaster 300 M GMT" page, 2/7/06In what Bond film did the Omega 2535.80 appear?

You know, the watch on the right in the current Omega SA "Watch Selection James Bond" page, the one updated in the last 12 hours. Answer? None that I know of.

I guess the controversy continues....

"Omega pulls 007 DeVille advertisement" Post on ajb007.co.uk <LINK>
"Omega stands behind 007 DeVille watch" Post on ajb007.co.uk <LINK>
"Watch Selection James Bond" on Omega SA
<LINK>
"Omega Seamaster 300 M GMT" on Omega SA <LINK>

 

 
 

 
 

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