1. How many square feet...
...is the total show? One stand size does not fit
all: A modest presentation at a mega-show might come across as excessive
at a regional event.
2. What is your desired...
...industry position? The leader may want to
appear large and dominating, but the supplier marketing an image of
efficiency and economy might select a smaller space.
3. Will your products be...
...well known at this event? If they are novel,
you may need to show a large number of them to educate your audience on
their function and application benefits. Your booth may need to
accommodate big equipment if a mere graphic or video will not do.
4. What size booths...
...have
your competitors contracted for?
5. Which is more important
to you...
...Size
or location? In the current environment of selection priorities, when it
is your turn to choose you may have to decide between a smaller space in
“prime” location and a larger space elsewhere.
6. Will a location front and center...
...be
a detriment to your presentation? If your product is large compared to
others at the show (say you sell trucks), you may want a space that is
set back, giving visitors a full view of your product as they enter the
narrow doors of the hall.
7. Do you plan...
...a
product demonstration? If it is likely to draw large crowds, many
organizers will require spectators to be within your booth space — not
blocking the aisles. Management may be less sticky about remote
locations off of “dead” aisles (but now you’ll have to do a better job
of drawing attendees to your stand).
