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Feature article—
"Rightsizing Your Booth Depends on Individual
Exhibitor Requirements"
Continued ...
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8. Is sound a part...
...of your display? Neighboring exhibitors have
become increasingly intolerant of noise in excess of show rules.
Music or machine operation, you may be shut down if those exhibitors
beside you complain.
In addition to #7 [previously], you may
want to consider a space next to more charitable exhibitors (and away
from those more likely to complain).
9. Will your installation...
... logistics
dictate location? In some halls, ceiling heights and utility hookups are
available only in certain areas.
10. Does the show operate under...
...a cubic content rule? All booth spaces may not be
created equal: Islands, peninsulas, and in-line spaces differ not only
in the number of aisles they face, but also in how they may be used. An
island, for example, might allow you to erect a display of up to 12’
high for all components, up to the edge of your space. An in-line at the
same show might restrict the first five feet in from the aisle to a 4’
height, ensuring “sight lines” for exhibitor booths beside you.
11. Will the view...
...of your display be blocked? Perhaps, if you are
located across the aisle from a large island booth, as opposed to a row
of smaller 10’x10’ stands.
12. Will you be near...
... concessions,
phone banks, or other mass appeal areas that can tie up aisle space and
inhabit customer access to your both?
13. Finally, how does your company...
... conduct
business? If you plan to close deals at the show, you may need a larger
space to comfortably accommodate a larger staff, their brief cases (and
luggage on check out day), and meeting areas. On the other hand, your
competitor, with a single, empowered sales person, may be able to get
the same result with less space.
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Publication:
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Published
First Quarter 1995 in Blueprints (ISSN ISSN 1079-851X), a
franchise newsletter produced for
SnowSports Industries Association by
Proteus TradeShow Marketing, Ann Arbor, MI; written by Dell
Deaton: 632 words.
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