Feature article—
"Rightsizing Your Booth Depends on Individual Exhibitor Requirements"

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...logistics dictate location? In some halls, ceiling heights and utility hookups are available only in certain areas.

...a cubic content rule? All booth spaces may not be created equal: Islands, peninsulas, and in-line spaces differ not only in the number of aisles they face, but also in how they may be used. An island, for example, might allow you to erect a display of up to 12’ high for all components, up to the edge of your space. An in-line at the same show might restrict the first five feet in from the aisle to a 4’ height, ensuring “sight lines” for exhibitor booths beside you.

...concessions, phone banks, or other mass appeal areas that can tie up aisle space and inhabit customer access to your both?

...conduct business? If you plan to close deals at the show, you may need a larger space to comfortably accommodate a larger staff, their brief cases (and luggage on check out day), and meeting areas. On the other hand, your competitor, with a single, empowered sales person, may be able to get the same result with less space.

Published First Quarter 1995 in Blueprints (ISSN ISSN 1079-851X), a franchise newsletter produced for SnowSports Industries Association by Proteus TradeShow Marketing, Ann Arbor, MI; written by Dell Deaton: 632 words.