When the Great Library of Alexandria
burned, they say that some of the greatest literature of all time was lost.
Not just of the ancient world, but of of any period.
Tho'
perhaps not on as grand a scale, I feel that the dot-com bubble portends
analogous losses to the brand, meaningful communications, and the art and
science of marketing.
Not a loss when the bubble finally burst,
mind you — but while it was still here, and growing full of gas: Funded by
nothing-producers, pouring millions of dollars of venture funding into
basements with
kids in in their mothers' basements, wearing bunny slippers and playing with
electrons until they'd go wiz-bang.
That neither makes them great marketers
nor persuasive communicators, by and large. That don't make 'em David Ogilvy,
nor their Cliff's Notes-informed application of 1984 precepts
a'la George Orwell anything but double-plus-ungood.
It takes years, discipline — and the
ability to listen.
So grab a couple of sticks like a good
Cub Scout and let's light a fire under some real brand communications here!
