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	<title>dell deaton ®  simply effective</title>
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	<link>http://www.delldeaton.com</link>
	<description>experience, connections, faith</description>
	<lastBuildDate>Sat, 18 Feb 2012 13:09:03 +0000</lastBuildDate>
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		<title>It never makes sense to chase 0.56% odds</title>
		<link>http://www.delldeaton.com/2012/02/it-never-makes-sense-to-chase-0-56-odds/</link>
		<comments>http://www.delldeaton.com/2012/02/it-never-makes-sense-to-chase-0-56-odds/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 13:01:56 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[nec]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[cost basis]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision-making]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[james bond]]></category>
		<category><![CDATA[long shots]]></category>
		<category><![CDATA[obvious]]></category>
		<category><![CDATA[odds]]></category>
		<category><![CDATA[reliability]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[rumor]]></category>
		<category><![CDATA[skyfall]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=305</guid>
		<description><![CDATA[Some 20 years ago or so now, I approached a colleague with what I thought was a great idea for a video. These were in the days before ubiquitous options for distribution via Internet; marketing-side, even after we had buyers, we&#8217;d still have to produce physical media and move it through channels from our hands to theirs. Blah, blah, blah. Details. Business stuff. Our discussion took place at his favorite sports bar, where he liked to have lunch. Potato chips invariably topped the menu items he felt most strongly recommended it. We ordered the same menu item. And we talked shop. I had access to visuals in support of the proposed video, unparalleled knowledge of the subject, and insiders who&#8217;d flesh-out content. But my producer-friend, Tom, wasn&#8217;t slowed from chip-eating as he hit me with volleys of hard numbers in rebuttal. He wanted to talk &#8220;maximum potential audience.&#8221; Then &#8220;industry accepted standard of anticipated penetration.&#8221; Reminded me of response-rate calculators for direct mailers I used in the 1980s, still know &#8216;em by heart. If I&#8217;m brutally honest, he reminded me of me. Continuing, then, he used those numbers-in to bottom-line a &#8220;best case scenario&#8221; budget. And that, he said, wasn&#8217;t [...]]]></description>
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		<title>It&#8217;s inevitable and unfair. Now what?</title>
		<link>http://www.delldeaton.com/2012/01/its-inevitable-and-unfair-now-what/</link>
		<comments>http://www.delldeaton.com/2012/01/its-inevitable-and-unfair-now-what/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:15:37 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[nec]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[ignore]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[original content]]></category>
		<category><![CDATA[rush limbaugh]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[you]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=298</guid>
		<description><![CDATA[&#8220;Mindshare&#8221; success is inextricably linked to increased visibility. The more effective you are in presenting your ideas and making them reach those you seek to influence, the more exposed you are, personally. As your visibility rises, so, too, do the attacks. And not necessarily from only those who disagree with you. I found a bit of self-reflection on this matter today by Rush Limbaugh during the 1 o&#8217;clock hour of his radio program. Rather quite on point here. I&#8217;m confident that everyone reading my blog posting here won&#8217;t share the same view as all others of Mr Limbaugh. I&#8217;ll go even further to say that I doubt seriously that many who read my Tweets where he&#8217;s referenced could tell you where I stand in my politics, generally, let alone Rush Limbaugh, specifically. Hence my point. It doesn&#8217;t have to be the direction he seeks to set by influence. It&#8217;s simply the fact that he has achieved a position from which he can have any influence in the first place. That means that a lot of his critics criticize merely to get a response from him. Thus, they go from themselves influencing none, or no one of substantial consequence, to supreme [...]]]></description>
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		<title>Could your oppositions&#8217; motives really be that petty?</title>
		<link>http://www.delldeaton.com/2012/01/could-your-oppositions-motives-really-be-that-petty/</link>
		<comments>http://www.delldeaton.com/2012/01/could-your-oppositions-motives-really-be-that-petty/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:02:28 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[politics]]></category>
		<category><![CDATA[barrack obama]]></category>
		<category><![CDATA[die hard]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[motives]]></category>
		<category><![CDATA[petty]]></category>
		<category><![CDATA[president of the united states]]></category>
		<category><![CDATA[richard nixon]]></category>
		<category><![CDATA[rush limbaugh]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=294</guid>
		<description><![CDATA[There&#8217;s a line at the end of the movie Die Hard where a lead character reacts to the villain&#8217;s revealed motive for his elaborate heist. It&#8217;s just about the money. That&#8217;s all. End of story. I&#8217;m starting to wonder if that&#8217;s not a real advantage for the other side. Grand schemes, dire outcomes. Maybe these are unintended consequences. But surely they can&#8217;t be driven by anything small. Surely not just that. We get so hung up in looking for the big picture that must be there, that we are trapped in that pursuit. Because it&#8217;s not there. The fact that it costs us a lot for them to get something so little doesn&#8217;t matter to them. All the better that we&#8217;re drawn into the weeds by refusal to accept that the expense imposed on us by their passions is of such disproportion. Earlier today, Rush Limbaugh discussed reports of a 2009 Halloween party at the White House. So over-the-top was this that Tim Burton himself was said to have done the decorations; an original Chewbacca costume from the Star Wars films was lent to be worn for the entertainment. The media hadn&#8217;t reported on this at the time, Mr Limbaugh said, [...]]]></description>
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		<title>&#8220;I would rather have an honest blow-out,&#8221; Survivor season 18</title>
		<link>http://www.delldeaton.com/2011/12/i-would-rather-have-an-honest-blow-out-survivor-season-18/</link>
		<comments>http://www.delldeaton.com/2011/12/i-would-rather-have-an-honest-blow-out-survivor-season-18/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:55:06 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[group dynamics]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[18]]></category>
		<category><![CDATA[deceit]]></category>
		<category><![CDATA[duplicitous]]></category>
		<category><![CDATA[organizational dynamics]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[stephen fishbach]]></category>
		<category><![CDATA[survivor]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=290</guid>
		<description><![CDATA[Now into season 18 (my son and I trail network broadcasts, preferring to do our own scheduling à la DVD or iTunes), Survivor remains in my opinion one of the best studies of human nature, group dynamics, and trust you&#8217;re likely ever gonna find. Watch and learn. Admittedly now still an episode or two away from the end in watching, I still think it&#8217;s safe to characterize season 18 as more of a social, as opposed to physical competition. The quote today sums it up — for these players, and for my own preferences. Both Coach and Debbie had realized that the dynamics of the tribe had suddenly, dramatically shifted. And they were trying to curry favor with us. So basically anything we had done was basically the greatest thing that had ever been accomplished. You know, &#8216;What a tremendous blind-side.&#8217; It worried me a little bit, because I would rather have an honest blow-out, than having people smiling saccharin smiles at me, and, you know, plotting something else. That, said by Steven Fishbach, episode 11, &#8220;The Both Went Bananas.&#8221; And he&#8217;s not just right in style, but in prescience. In my own experience with others, when you&#8217;re dealing with obvious upset [...]]]></description>
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		</item>
		<item>
		<title>&#8220;He had to get back to Reliant in time to blow you to bits.&#8221;</title>
		<link>http://www.delldeaton.com/2011/09/he-had-to-get-back-to-reliant-in-time-to-blow-you-to-bits/</link>
		<comments>http://www.delldeaton.com/2011/09/he-had-to-get-back-to-reliant-in-time-to-blow-you-to-bits/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 11:59:04 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[quotations]]></category>
		<category><![CDATA[admiral]]></category>
		<category><![CDATA[captain]]></category>
		<category><![CDATA[james t kirk]]></category>
		<category><![CDATA[kahn]]></category>
		<category><![CDATA[kahn noonien singh]]></category>
		<category><![CDATA[obsession]]></category>
		<category><![CDATA[paul winfield]]></category>
		<category><![CDATA[quoteme]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reliant]]></category>
		<category><![CDATA[revenge]]></category>
		<category><![CDATA[star trek]]></category>
		<category><![CDATA[terrell]]></category>
		<category><![CDATA[william shatner]]></category>
		<category><![CDATA[wrath of kahn]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=282</guid>
		<description><![CDATA[QuoteMe Wednesday— Revenge. Obsession. And the ability to find humor when observing it in others. Particularly when it&#8217;s directed at us, personally. Kahn Noonien Singh (Ricardo Montelban) was revisited as a character first introduced in the original 1960s Star Trek television series. Tried to take over the USS Enterprise; Captain Kirk thwarted that effort, put Kahn on a planet — rather than smoking him for what he&#8217;d done — giving Kahn the option of starting life fresh. Unfortunately, as we learn in the 1980s film, Star Trek: The Wrath of Kahn (1982), that the aforementioned planet, Ceti Alpha V, ran into some issues. Went from garden spot to all-but uninhabitable.  Kahn&#8217;s wife died there. Kahn blamed Kirk for that. Hijacked the starship Reliant and set out to exact his revenge upon Admiral James T Kirk. As is pointed out to Kahn later in the film, he has a starship. He can go anywhere. Do anything. But Kahn is blind to all that. Thus, this quote, by Captain Terrell (Paul Winfield), explaining the situation when Kirk arrives to rescue him from the box in which Kahn had locked Terrell en route. &#8220;He tortured those people. But none of them would tell him [...]]]></description>
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		<item>
		<title>&#8220;Grand Deceptions,&#8221; Columbo (1989)</title>
		<link>http://www.delldeaton.com/2011/08/grand-deceptions-columbo-1989/</link>
		<comments>http://www.delldeaton.com/2011/08/grand-deceptions-columbo-1989/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 04:12:44 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[quotations]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[columbo]]></category>
		<category><![CDATA[deception]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[sincerety]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=270</guid>
		<description><![CDATA[QuoteMe Wednesday— Insincerity is a particular tough one for me. I&#8217;m okay with people who strongly disagree with me, even fevorently dislike me (if they feel it must come to that). But there&#8217;s a particular sort of character who&#8217;ll look you in the eye and give every indication of unity, friendship, and dedication. So steeped in this they are that it&#8217;s hard to conceive of a notion that they, themselves, haven&#8217;t bought into their own fiction. It&#8217;s to those vermon that I dedicate this refreshingly candid bit of dialogue from one of the mystery movies through which the Columbo series returned to television in 1989. &#8220;Grand Deceptions,&#8221; it&#8217;s called, with Robert Foxworthy as guest murderer Colonel Frank Brailie. &#8220;You know, Colonel, the way we always agree with one another, that&#8217;s amazing — considering the fact that we really don&#8217;t like one another. Wouldn&#8217;t you have to agree with me on that?&#8221; Lt Columbo &#8220;I think I&#8217;d have to agree.&#8221; &#8220;You see? We agree again.&#8221; Sadly, just the other night, when Mrs Deaton and I were watching this episode, we were both reminded of a most disagreeable fellow who&#8217;s my own most recent need, I suppose, for God to show me [...]]]></description>
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		<item>
		<title>The 17% &#8220;drone factor&#8221; in polling</title>
		<link>http://www.delldeaton.com/2011/07/the-17-drone-factor-in-polling/</link>
		<comments>http://www.delldeaton.com/2011/07/the-17-drone-factor-in-polling/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 17:29:53 +0000</pubDate>
		<dc:creator>Dell Deaton</dc:creator>
				<category><![CDATA[nec]]></category>
		<category><![CDATA[democrats]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[margin of error]]></category>
		<category><![CDATA[mark levin]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[polling]]></category>
		<category><![CDATA[republicans]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tea party]]></category>

		<guid isPermaLink="false">http://www.delldeaton.com/?p=264</guid>
		<description><![CDATA[The Mark Levin Show, July 29, 2011— Constitutional scholar, attorney, and radio talk show host Mark Levin made an interesting comment about survey polling reliability during his program yesterday. Referencing Gross Domestic Product (GDP) growth of just 1.7% for last quarter, he added for perspective that a sustained rate of 5 to 7% is needed to get out of a recession. Additionally, we saw a meager 0.4% increase in GDP through the quarter prior. Mr Levin then cited a recent Rasmussen public opinion poll in which 75% of the US population surveyed said the economy is headed in the wrong direction. Only 75% you say? Regardless of your politics, whether you&#8217;d like to solely or collectively blame Democrats, Republicans, and/or Tea Party activists, it&#8217;s hard to imagine what that other 25% could objectively be thinking. Mark Levin clearly thinks that the minority of respondents we&#8217;re discussing here see President Barack Obama as in control of and/or responsible for our current economic situation here in the United States. Thus, he noted that 17% &#8220;believe the economy is headed in the right direction&#8221; — based on a biased inability to see &#8220;their man&#8221; as anything but right. &#8220;That&#8217;s the drone population,&#8221; he said [...]]]></description>
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