September 15, 1998
Dell Deaton
President
Proteus Trade Show Marketing
Ann Arbor, MI 48104
Dear Dell:
Now that
the SIA Board of Directors has made its decision, based upon our
year-long study to determine the optimal timing of the SIA Show, I want
to thank you for the important contributions that you and Proteus made
to the results.
The
board's action regarding the timing of our show promises to prove
historic for our industry. You and Proteus provided much-needed
structure and clarity to a decision-making dynamic that was complex and
challenging. We needed objectivity and we got it from Proteus, whether
it was in your study of competitive industries buy/sell cycle, in the
way you helped us literally chart the deliberative process of the forum
groups, or in drafting the final proposed board resolution.
Your
flexibility and energy was unflagging throughout the many months that
Proteus dedicated to our study. This was true even when the demands of
the schedule were unavoidably last minute, and no matter how long the
hours or grueling the task.
Most
importantly, you helped facilitate our Board to this extremely important
decision by developing a logical underpinning. This demonstrated to our
entire industry SIA's professionalism and accountability in leadership.
Without a
doubt, the challenges facing trade show producers have grown in number,
complexity, and sophistication over the last decade. Given your proven
ability to conquer complexity and facilitate to a clear understanding of
issues in the marketplace, I would recommend Proteus to any show
producer who must devote all available resources — and then some — to
beating the competition.
Sincerely,
David
Ingemie
President
