This letter of recommendation represents more the results of personal coaching than the corporation on the logo. I'd known Jackie through the industry for a number of years, and supported her rise to more senior management positions within the PAN-FAIRService group of Panalpina. As she put her eye on the position of general manager here, she brought me in to not just succeed, but set PANFAIRS USA on a course to lead in international freight for trade shows.

When my term expired on the Center for Exhibition Industry Research Board of Directors, I was pleased to support Jackie in her subsequent rise to that position herself.

February 24, 1998

Mr. Wendell R. Deaton
President
Proteus TSM
Ann Arbor, MI 48104

Dear Dell:

It works!! The first page of the PANFAIRService USA Portfolio Enhancement Project states: "...the purpose of this project is to develop a plan which ... will be used to increase booked sales." With great pleasure I report, we have just signed two pieces of business that, six months ago, would have been nearly impossible to obtain. Thank you does not seem enough.

Choosing a marketing expert can be a daunting task. Although I had known you for several years, purchased your books and spoken to you at length about our business, it was not until we met in Las Vegas that I realized you really understood our needs and had sound, positive plans to direct PANFAIRS' future. The choice was no longer so scary. Through our many meetings, discussions and multiple messages you were able to grab the essence of our challenges and goals. I found the Plan strategically correct, inventive and thoroughly complete. You have presented me with a guidebook for Success. Dell, I shout your name to all who will listen. We, as our staffs become more and more lean, are forced to wear many hats. Through your help my marketing and promotion hat is now securely in place.

Once again, I extend my sincerest thanks for your expertise and assistance. I look forward to our continued collaboration toward the goals which we have established.

Sincerely,
PANALPINA, INC.

Jacqueline R. Russo
General Manager, PANFAIRS USA

JR/map