Munich Trade Fairs
North America Corp.
Michael E. Libow
President & Chief Executive Officer
February 28, 2000
Mr. Dell Deaton
Proteus TradeShow Marketing
Ann Arbor, MI 48104
Dear Dell:
Three
years and more of having worked with you while I was International
Director for Exhibitgroup/Giltspur, project after project, should give
you anyone a good idea of how highly I think of your contributions.
When
I first approached you to create from scratch a global competitor
analysis in 1996, I was already aware of your fine industry reputation.
Our service partner in Mexico, for example, spoke very highly of the
business development consulting you'd done for him and several of his
colleagues there. Those of us who relied on the thoroughness of your
competitor research and the quality of your analysis were very pleased
with what we received, impressed with the rapid turn around, and the
confidentiality which you maintained in respect to our competitive
needs. Long after your final report was delivered, you remained
available and accountable for what you had written, answering questions
of anyone else at Exhibitgroup/Giltspur who subsequently depended on
your analysis.
Our last
project was certainly much longer in contrast, requiring a great deal of
flexibility and care as you dealt on our behalf in direct contact with
field operations and new acquisition partners in Europe. Your
sensitivity, respect, and personal demeanor in dealing with such varying
perspectives and cultures, often in touchy situations, was very valuable
to me. I think you present a great reflection on the clients you serve.
In
between, I enjoyed our joint presentation in front of the Healthcare
Convention & Visitors Association — outside of US borders. We packed a
lot of information into that session, and I think we did it with impact,
and a positive, "you can be successful, too" feel.
I hope you
will share this letter with current and future business prospects, so
that they can also benefit from working with you.
Best
regards,
Mike Libow
