Posts Tagged ‘ brand name ’

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September 14, 2009

Twenty-five years ago when I started D² Enterprises, it never would have occurred to me that using my own name would ultimately turn out to be a better branding strategy. The University of Michigan was directing receptive students such as myself to think MBA en route to Blue-Chip employment with some global corporate firm. If, God forbid, one did take the entrepreneurial path, then by all means recognize the importance of at least trying to look like a big corporation. Thus my partner and I each contributed the lead initial from our first names, leveraging the A² monikker already...

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James Bond’s 4½-litre Bentley, with Amherst Villiers supercharger

August 31, 2009

By Chapter 5 of Casino Royale (1953), Ian Fleming had listed two brands of cigarettes, a Jamaican newspaper, and the Berlitz School of Language — among other touchstones. But it’s the personal car of James Bond that first merits expansive description in this novel. Bond’s car was his only personal hobby. One of the last of the 4½-litre Bentleys with the supercharger by Amherst Villiers, he had bought it almost new in 1933 and had kept it in careful storage through the war. It was still serviced every year and, in London, a former Bentley mechanic, who worked in...

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Blue Mountain Coffee and an Imperial typewriter

August 30, 2009

It’s hard just to write about Ian Fleming without a brand name or two finding its way into the mix. John Pearson dates the birth of James Bond to January 15, 1952, in The Life of Ian Fleming (1966). Yet in citing this more expansively in his description of that day, published almost three decades later in his own Fleming biography, Andrew Lycett seems compelled to provide ambiance à la product name. Prior to starting on his manuscript for Casino Royale (1953), Lycett reports in Ian Fleming: The Man Behind James Bond (1995), Ian Fleming had just finished a breakfast...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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