Posts Tagged ‘ d2 enterprises ’

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September 14, 2009

Twenty-five years ago when I started D² Enterprises, it never would have occurred to me that using my own name would ultimately turn out to be a better branding strategy. The University of Michigan was directing receptive students such as myself to think MBA en route to Blue-Chip employment with some global corporate firm. If, God forbid, one did take the entrepreneurial path, then by all means recognize the importance of at least trying to look like a big corporation. Thus my partner and I each contributed the lead initial from our first names, leveraging the A² monikker already...

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When I was D² Enterprises

September 12, 2009
When I was D² Enterprises

A partner and I started D² Enterprises on August 12, 1983. One of our first major clients was the University of Michigan Panhellenic Association. They hired us to produce marketing materials and do some re-imaging work. The impetus for D² Enterprises actually came a year earlier. I was freelancing for a business contracted to photograph sorority rushes. Our contract called for me to be paid for every “salable” image I took, shooting 35mm film with my own camera over the course of six hours or so. As an aside, I knew an advisor to the program and some of the women independently...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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