Posts Tagged ‘ ian fleming the man behind james bond ’

Blue Mountain Coffee and an Imperial typewriter

August 30, 2009

It’s hard just to write about Ian Fleming without a brand name or two finding its way into the mix. John Pearson dates the birth of James Bond to January 15, 1952, in The Life of Ian Fleming (1966). Yet in citing this more expansively in his description of that day, published almost three decades later in his own Fleming biography, Andrew Lycett seems compelled to provide ambiance à la product name. Prior to starting on his manuscript for Casino Royale (1953), Lycett reports in Ian Fleming: The Man Behind James Bond (1995), Ian Fleming had just finished a breakfast...

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Branding is inseparable from James Bond

August 29, 2009
Branding is inseparable from James Bond

The impetus for the James Bond branding content here is to address the too-widespread ignorance of the origins and fundamental value of brand references in James Bond stories. Criticism can be dated back to the third Ian Fleming novel, Moonraker, published in 1955. Rupert “Hart-Davis noted that a friend had told him that whenever Fleming mentioned any particular food, clothing or cigarettes in his books, he was rewarded with presents in kind,” biographer Andrew Lycett reports in Ian Fleming: The Man Behind James Bond (1995). “‘Ian’s are the only modern thrillers with built-in commercials,’ a friend remarked.” But Lycett goes on...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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