Ah, social networking— Ostensibly, the web-Forum equivalent of device convergence where cell phones promised to deliver PIM, Internet access, camera, file storage, and what-have-you, all in one handy technology. My BlackBerry Bold is rather stable, thank you very much. And I can quantify its ROI for me, personally, without breaking a sweat. But I wonder how much (strategic) thought folks really give to a singular online presence where their dating, employment, spiritual, shopping, and fetish interests all intersect. Most folks I know won’t even Post their opinions on horology Forums without using a pseudonym. But on Facebook, they let...



