Posts Tagged ‘ internet ’

It never makes sense to chase 0.56% odds

February 18, 2012

Some 20 years ago or so now, I approached a colleague with what I thought was a great idea for a video. These were in the days before ubiquitous options for distribution via Internet; marketing-side, even after we had buyers, we’d still have to produce physical media and move it through channels from our hands to theirs. Blah, blah, blah. Details. Business stuff. Our discussion took place at his favorite sports bar, where he liked to have lunch. Potato chips invariably topped the menu items he felt most strongly recommended it. We ordered the same menu item. And we...

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Do eBooks portend increased impact for digital media?

January 2, 2011

We’ve been told that websites must be collaborative to be “successful.” Search-Engine Optimization 101 holds that reference links are rewarded with higher listings placement. Blogs actively solicit comments by reply. Forum moderators facilitate discussion threads with a bias toward issue non-resolution to keep participants clicking back for more. There’s no doubt in my mind that a URL along the lines of warrenreport.com would never accumulate the sort of hits as we’d see on an alternative site insisting that the government will never, ever honestly tell you all of what really happened at Dealey Plaza. “Confusing” trumps “clear” in that...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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