Some 20 years ago or so now, I approached a colleague with what I thought was a great idea for a video. These were in the days before ubiquitous options for distribution via Internet; marketing-side, even after we had buyers, we’d still have to produce physical media and move it through channels from our hands to theirs. Blah, blah, blah. Details. Business stuff. Our discussion took place at his favorite sports bar, where he liked to have lunch. Potato chips invariably topped the menu items he felt most strongly recommended it. We ordered the same menu item. And we...


