Twitter is obviously different as an Internet communication vehicle in that Posts (“Tweets”) are restricted to a relatively small number of characters. Easier for the writer to contribute updates, frequently Readers and prospects are more likely to follow them, loyaly Emotional barriers to entry are small. No formatting concerns, obligation to create elaborate presentation arcs, and need for computer access to make meaningful Posts. Reciprocally, these same attributes benefit and enhance readers’ experiences in Following someone on Twitter. Content can be delivered to their cell phones without frustration for those who’ll read on a small screen or simply don’t want to...
