Posts Tagged ‘ the james bond dossier ’

James Bond’s 4½-litre Bentley, with Amherst Villiers supercharger

August 31, 2009

By Chapter 5 of Casino Royale (1953), Ian Fleming had listed two brands of cigarettes, a Jamaican newspaper, and the Berlitz School of Language — among other touchstones. But it’s the personal car of James Bond that first merits expansive description in this novel. Bond’s car was his only personal hobby. One of the last of the 4½-litre Bentleys with the supercharger by Amherst Villiers, he had bought it almost new in 1933 and had kept it in careful storage through the war. It was still serviced every year and, in London, a former Bentley mechanic, who worked in...

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Branding is inseparable from James Bond

August 29, 2009
Branding is inseparable from James Bond

The impetus for the James Bond branding content here is to address the too-widespread ignorance of the origins and fundamental value of brand references in James Bond stories. Criticism can be dated back to the third Ian Fleming novel, Moonraker, published in 1955. Rupert “Hart-Davis noted that a friend had told him that whenever Fleming mentioned any particular food, clothing or cigarettes in his books, he was rewarded with presents in kind,” biographer Andrew Lycett reports in Ian Fleming: The Man Behind James Bond (1995). “‘Ian’s are the only modern thrillers with built-in commercials,’ a friend remarked.” But Lycett goes on...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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