Posts Tagged ‘ university of michigan ’

It’s time for the professional marketers to return

August 29, 2010

Latest news from Apple is that a Pages ’09 update now lets us export documents to ePub format. Another important step toward reestablishing the appropriate role of servants as that of actually serving. In the late 1980s, I was a young corporate marketing manager responsible for, among other things, print advertising and collateral. Back then you could forget anything you’d learned at the University of Michigan Business School about pre-campaign research, message testing, and the lessons of David Ogilvy. If you were working with an outside agency, Darrin Stephens was still ringmaster for the show. Universally? No. But much...

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Accountability via aircraft escape slides

August 15, 2010

Steven Slater exited his job from JetBlue in rather dramatic fashion last week. As detailed on the NY Daily News website (and just about everywhere else), this now-former flight attendant “blew his top, grabbed some beer and bolted out an emergency slide at Kennedy Airport” 6 days ago. Many accounts paint him a nut job. But what if he’s not? In the 1989 film Licence to Kill, James Bond is reprimanded for insubordination. He responds by tendering his resignation, flees the meeting by jumping off a balcony — followed by a hail of gunfire targeted at him by his...

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. Dell Deaton

Dell Deaton

Strategist. Dad. Christian. James Bond watch expert.

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